Authentic Bats is a new up-and-coming wooden baseball bat company, focused on producing bats of exceptional craftsmanship and quality. I took on a freelance creative direction role with Authentic Bats, working on a variety of creative disciplines, including logo animation, photography, videography, and brand collateral. I faced many challenges outside of graphic design, such as orchestrating photoshoots, booking locations, and communicating the brand’s identity through visual storytelling.
LOGO ANIMATION
The Logo Animation design is an element that will be used for creative and informational content from the brand, via Instagram, Tik Tok, and YouTube.
BAT KNOB STICKER
The bat knob sticker design is a brand element that I was responsible for designing, it is a continuation of the Authentic Bats brand, representing their commitment to quality work. Baroque-inspired elements from the primary logo are carried over to the design of this sticker. The sticker is presented in a sleek, iridescent lining on a black background. I photographed the final look of the stick as it is placed on the bat in the far-right image.
Creative Content
For content creation, I was asked to capture product photography, promotional photography, and a promotional video. With the products, I focused on the craft and quality of the bats, for this, I used a clean, white background to draw all of the focus to the product. For other creative and promotional photography and videography, I wanted to show the product in use. I also felt that the environment was important, and the feel of the environment must add to the work. During the time of the shoot, it was Late December and January, so the weather was not suitable for outdoor shoots. Luckily, I had a personal connection to an athletic facility that allowed us to shoot indoors. The black walls added to the sleekness and overall feel of the product.
Apparel Design
As the brand grows and endorses notable athletes, it is important to have wearables to represent the brand. These first few concepts are to just give a taste of what the apparel may look like.
